It happened today—a true brand awareness moment for Small Bay Solutions!
Yes, I’ve had people say, "Oh yeah, I’ve heard of you!" or "I’ve seen your logo before." But today was different. A potential tenant walked in, already familiar with Small Bay Solutions, not just as a warehouse space but as a hub for small business growth in Northwest Arkansas. She already knew about our business workshops, networking events, and tenant support services.
Her husband had found us online, but when they visited in person, it all clicked. That’s the power of brand awareness!
This moment wasn’t luck—it was the result of consistent branding, local engagement, and strategic marketing. And for any small business owner wondering how long it takes to build brand recognition, let me share what I’ve learned.
How Long Does It Take to Build Brand Awareness?
For a DIY marketer like myself, it took me since October 2023—when Google first indexed my website—to start seeing real traction. That's 17 months or 74 weeks and 12 days, not that I'm counting. And according to marketing research, it takes 5 to 7 impressions before someone truly remembers a brand. Even better, studies show that consistent brand presentation can increase revenue by 23% (Forbes)!
What It Took to Get Here
Since launching Small Bay Solutions as a premier flex warehouse space in Northwest Arkansas, I have:
✅ Attended BNI chapters, Chamber events, professional networking events, and happy hours.
✅ Posted weekly on Instagram and Facebook, and monthly on LinkedIn, focusing on small business support and commercial leasing.
✅ Engaged with potential tenants face-to-face, reinforcing the Small Bay Solutions brand beyond digital efforts.
At first, marketing was tough—I didn’t enjoy it at all, and it didn’t come naturally. But now, nearly two years in, the results speak for themselves: business owners recognize our name, new leads come in already familiar with our mission, and our growing brand awareness is driving new leasing opportunities. Even more surprising? I’ve actually found joy in this process. What once felt like a chore now feels like sharing exciting updates on social media and catching up with friends at networking events—a far cry from how I saw it in the beginning. It’s incredible how much can change, not just in brand awareness, but in perspective as a business owner.
More Than a Warehouse—A Small Business Community
Small Bay Solutions is not just a warehouse space. We are:
✅ A trusted resource for business owners, offering workshops, networking, and expert support.
✅ A small business hub, providing more than just square footage—we offer community and collaboration.
✅ A commercial leasing company that puts tenants first, setting a new standard for service in the warehouse industry.
And the best part? Brand awareness isn’t just about getting noticed—it’s about building trust and recognition. When businesses consistently show up, engage, and provide value, they become the go-to resource in their industry.
At Small Bay Solutions, our brand recognition has translated into a thriving community of small businesses in Northwest Arkansas—where our tenants connect, grow, and succeed together.
Want to Grow Your Business at Small Bay Solutions?
If you're looking for flex warehouse space in Northwest Arkansas that offers more than just a lease, check out Small Bay Solutions. Our commercial spaces, business workshops, and supportive community are designed to help you succeed and scale. 479-841-1143.
Not ready for a space or just want to help your business become more efficient? Follow us on Eventbrite, Facebook or Instagram for notifications about our next free workshop. Just search Small Bay Solutions.